I ran ads on Instagram while I managed this account. I also did some branding, because I had to come up with the tag-line (profile bio); which captured what the company does and their goals for their targetted audience, and the aesthetic of the account which is; clean, educative and professional.
2. https://twitter.com/HOPRAISE
I live tweeted, scheduled posts using Buffer and reported back to the Social Media director about the progress of the account. I used twitter analytics to share what type of content were more interacted with and the best time to push out content to yield more interaction.