All things Design & Strategy

Simplii Financial was established in November 2017 to help it’s clients bank, borrow and invest the way they like. The past year and a half, the financial insituition has become more popular because of 3 main attractions: 1. No monthly fees 2. Unlimited Interac e-Transfer and debit transactions 3. S

I worked on this project in a group of 4. I mainly worked on the research aspect, brainstorming, hypothetical scenarios to come up with the persona while applying results from user interviews. Enjoy :)

1. https://www.instagram.com/therapy_innovation_inc/ I ran ads on Instagram while I managed this account. I also did some branding, because I had to come up with the tag-line (profile bio); which captured what the company does and their goals for their targetted audience, and the aesthetic of the

One of my most challenging projects through my bootcamp experience. We were tasked with redesigning doityourself.com website. I focused more on user research, content writing and prototyping. I hope you enjoy reading through :)

This is the first project I worked on in my UX/UI bootcamp which I'm so proud of and definitely hope you enjoy browsing through :)

Therapy Innovation Inc. was the first med-tech start-up I had the opportunity to work with in my final year at University. I was the Market Researcher & Social Media Coordinator which meant I had to conduct numerous researches to come up with content that would boost following and get the company no

This project was a challenging and interesting one because I got to take on multiple roles. A few roles included project management, user research; user interviews, survey research, competitive analysis and more. I hope you enjoy reading through :)

My most recent creative project was with Invest Ottawa. I interviewed with them and got to the second stage of the interview where I was given a case scenario with limited information to come up with 3 different social media posts to go on their social platforms. I was also required to come up with